Annonstabbe från ångerfull medicinbjässe – ”Beklagar det djupt”

Trots att marknadsföring av receptbelagda läkemedel riktad mot allmänheten inte är tillåten dök en annons för Novo Nordisks diabetesbehandling Rybelsus upp i senaste numret av tidningen Allt om Diabetes.

By Anders Göransson

June 26, 2024 10:40 AM

När misstaget – för det uppges vara ett sådant – kom till Novo Nordisks kännedom gjorde företaget en pudel – och anmälde sig själva till Informationsgranskningsnämnden (IGN).

”Novo Nordisk strävar efter fullständig följsamhet till gällande lagar och etiska marknadsföringsregler och ser därför allvarligt på det inträffade och beklagar det djupt”, skriver företaget i anmälan.

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